The ‘SI unit’ of greatness

I believe the smallest measurable unit of greatness is a great day. Stack enough of those over the years, and you’ll become great. That’s my working theory, shaped by watching mentors, clients, and patterns in my own life.

A great day isn’t perfect, but it’s intentional. It hits the key areas—physical, mental, social, and spiritual. For me, it includes focused work, writing, prayer, meditation, movement, reading, purposeful connection, journaling, and sleep. I don’t do all that every single day, but more often than not.

You can begin with 1, 2 or 3 elements. Plan the next day before bed? Meditate in the morning? Write a gratitude journal?

Over time, these intentional days compound.

Want to be a great writer? Stack more days reading and writing. Great business leader? Stack more days thinking, building, and serving others.

You won’t always feel like it. You’ll need internal drive. This could come from a sense of purpose, faith in the divine, exposure to greatness, a near-death experience or maybe just a moment where you realize “enough is enough, I need to take my life seriously.”

But it starts today, with one great day. Then another.

Earning trust before proof

True branding begins in the dark