No one wants to be sold to

Everyone wants to sell. But no one wants to be sold to.

The moment a salesperson shows up, smiling too hard, talking too fast, we tense up. We don’t trust it. Deep down, we assume we’re just another number in their pipeline. Another target they need to hit.

And yet, we try to sell too. We need to. Whether it’s a product, a service, or even ourselves—we all want others to say yes.

So maybe the least we can do (to make the world a better place) is not sell like the same people we try to avoid. Maybe we can offer what we believe in, the way we would want it offered to us: with care, not pressure. With the buyer’s good in mind. At a cost that’s smaller than the value they’ll walk away with.

Because if we must sell—and we must—let us do it with the kind of honesty that earns trust, not just conversion.